Evolution Of Women In Advertising Essay
Monro and G. Huon (2005) touch on this subject in the article, Media-Portrayed Idealized Images, Body Shame, and Appearance Anxiety. “The media images appear realistic, despite their heavy editing and refining with computer software (Richins, 1991; Thomapson & Heinberg (1999)” (Monro, F. & Huon, G., 2005, p. 85). Multiple studies have been done about who and how advertising has affected young women. In F. Monro and G. Huon’s (2005) article they describe multiple researches between idealized images of women in advertising compared to average women. Most of these studies showed that young females were dissatisfied with their bodies after viewing these ultra-thin models in advertising. F. Monro and G. Huon (2005) state “[…] it is unlikely that all young women are affected by idealized images to the same degree. Women who are more likely to be vulnerable are those whose attention is focused on appearance […]” (p.