Evolution Of Women In Advertising Essay

The evolution of advertising has changed so much since the 1930’s, where clothing was marketed towards ‘everyday’ people. Looking back at the advertising from then, you can clearly tell they were marketed toward hard workers, busy house wives and active children all in one advertisement. Minimal skin was showing and typically the person in the advertisement was hosting a get together or working hard on the family farm. The most important part of advertisements in that era was about versatility and everyday use. Advertising focused on how jeans could make life less complicated by making them appear more versatile and comfortable. At present, however, there are different advertisements for various ages, genders and wealth. Advertisements now show way more skin and sex than ever dreamed before. Women are now portrayed skinner than the average American. This has changed society’s image of young women drastically. Advertising isn’t about selling a product anymore; it’s about using sex to sell a product and to get a person addicted to their …show more content…
Monro and G. Huon (2005) touch on this subject in the article, Media-Portrayed Idealized Images, Body Shame, and Appearance Anxiety. “The media images appear realistic, despite their heavy editing and refining with computer software (Richins, 1991; Thomapson & Heinberg (1999)” (Monro, F. & Huon, G., 2005, p. 85). Multiple studies have been done about who and how advertising has affected young women. In F. Monro and G. Huon’s (2005) article they describe multiple researches between idealized images of women in advertising compared to average women. Most of these studies showed that young females were dissatisfied with their bodies after viewing these ultra-thin models in advertising. F. Monro and G. Huon (2005) state “[…] it is unlikely that all young women are affected by idealized images to the same degree. Women who are more likely to be vulnerable are those whose attention is focused on appearance […]” (p.