Especiall Consumerism In Aldous Huxley's Brave New World

Aldous Huxley’s prophetic novel, Brave New World, includes among its many and varied themes the recurring notion of a society that is consumed by material goods and who find pleasure solely in the things that they possess. The inhabitants of the world invented by Huxley are not concerned with waste or sustainability; their main focus is pleasure and the enjoyment of the newest, shiniest, pleasing item to be played with and then discarded as they find a new object to be enamored with, perpetuating the vicious cycle. In this way, pleasure becomes their god.. Just as the Fordian society valued throwing away what was old and embracing the novel and exciting, this mentality of using something for one’s pleasure regardless of the impact is common in today’s world. …show more content…
The society of Brave New World led to, presumably, great amounts of waste. With their mantra of stitches leading to less riches, they promulgated buying new things and tossing out the old. This waste is mirrored in our own society today, which tosses out millions of tons of trash every year. This waste is often left to emit toxic gases as it decomposes. Landfills are overflowing as more and more items begin to be deemed as unwanted, and the earth is suffering because of it. Consumerism is to blame for this; we now view everything as a means to our own end (pleasure), regardless of the effects that will follow. In our consumeristic mindset, we can now minimize pain and discomfort in any form. In Brave New World, soma was always available to take when one felt even the slightest twinge of pain. Not so inaccurate in our own world, various pills are available at the drop of a hat to assist one in anything they deem wrong with themselves. The pharmaceutical companies and other such organizations are more than willing to crank out such remedies in exchange for