Aldi Marketing Mix Essay

898 Words Jan 26th, 2013 4 Pages
ALDI Marketing Mix
Gloria Pettis
MKT/421
Facilitator: Chuck Graziano
University of Phoenix
January 30, 2012

ALDI Marketing Mix
The current assignment is an analysis of the elements of the marketing mix (product, place, price, and promotion). ALDI is the chosen organization for the examination in which an explanation of the four elements of the marketing mix will take place. Details on how the marketing mix affects the development of ALDI’s marketing strategy and tactics and a description of how each element is executed within its industry will also take place.
The Elements of the Marketing Mix
Marketing mix has different types of variables attached to it such as diverse and flexible ways to advertise, marketing on the Internet,
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ALDI has its own branded label, which enable ALDI to control their production process and cost. ALDI’s nonfood items may include musical instruments, electronics, toilets, and scuba diving equipment. As ALDI set goals to provide a service to sell convenience goods, the concerns regarding packaging, design, durability, and branding had a role with quality production. The warranty in ALDI’s products is

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