ALDI ALDI is a discount grocer which operates stores on every continent except Antarctica. ALDI was founded by the Albrecht family in 1961 and opened its first store in Essen, Germany where its corporate headquarters is still located today (ALDI, 2015). Today, ALDI operates in 18 countries and has over 9,600 discount grocery store locations (ALDI, 2015). ALDI has more than 1,400 stores across 32 states in the U.S. alone (ALDI, 2015). ALDI has effectively changed consumer attitudes and behavior by fostering a new bargain mentality (Schmidt, Segal, & Cartwright, 1994). During the Great Recession ALDI expanded rapidly as consumers became more and more price conscious and began to reduce the amount of money spent on food. ALDI has been successful
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ALDI stores avoid providing customers with non-essential services such as banking, pharmacies, and check cashing (ALDI, 2015). By avoiding non-essential services, ALDI is able to provide products at a lower price. Additionally, the shopping experience at ALDI is a simple process. Customers must make a 25 cent refundable deposit to use shopping carts and everything in the store is self-service (The Hartman Group, 2015). ALDI stores only require a limited number of staff, three to four employees, to operate effectively (The Hartman Group, …show more content…
However, ALDI has defined three specific core values, which are incorporated into ALDI’s decision making processes. The three core values are simplicity, consistency, and responsibility (ALDI, 2015). ALDI believes that its long-term business success cannot be achieved if it does not assume responsibility for people, nature, and the environment (ALDI, 2015). Additionally, ALDI is committed to providing its employees with personal fulfillment and development, training, recognition, attractive compensation, and job security (ALDI, 2015). From a biblical perspective ALDI strives to compensate its employees fairly by providing compensation that is above the U.S. national retail average compensation (ALDI,
ALDI stores avoid providing customers with non-essential services such as banking, pharmacies, and check cashing (ALDI, 2015). By avoiding non-essential services, ALDI is able to provide products at a lower price. Additionally, the shopping experience at ALDI is a simple process. Customers must make a 25 cent refundable deposit to use shopping carts and everything in the store is self-service (The Hartman Group, 2015). ALDI stores only require a limited number of staff, three to four employees, to operate effectively (The Hartman Group, …show more content…
However, ALDI has defined three specific core values, which are incorporated into ALDI’s decision making processes. The three core values are simplicity, consistency, and responsibility (ALDI, 2015). ALDI believes that its long-term business success cannot be achieved if it does not assume responsibility for people, nature, and the environment (ALDI, 2015). Additionally, ALDI is committed to providing its employees with personal fulfillment and development, training, recognition, attractive compensation, and job security (ALDI, 2015). From a biblical perspective ALDI strives to compensate its employees fairly by providing compensation that is above the U.S. national retail average compensation (ALDI,