Chapter 7: Innovation Strategy
Industry Life Cycle
Currently, Aldi is in the growth part of the life cycle within its industry. They have opened many stores in the U.S. and continued to open more every few months. Aldi’s operations are mostly centered on the “Limited Assortment Concept.” They offer a limited selection of high-quality range of goods that are purchased in large quantities, which creates economies of scale. By creating an economy of scale, they are able to lower their cost and offer high quality products at lower prices. Everything from building, selecting suppliers, locations and the selling of goods is done to make it possible for Aldi to have continued their savings.
Because they are expanding at a fast pace (their store
Industry Life Cycle
Currently, Aldi is in the growth part of the life cycle within its industry. They have opened many stores in the U.S. and continued to open more every few months. Aldi’s operations are mostly centered on the “Limited Assortment Concept.” They offer a limited selection of high-quality range of goods that are purchased in large quantities, which creates economies of scale. By creating an economy of scale, they are able to lower their cost and offer high quality products at lower prices. Everything from building, selecting suppliers, locations and the selling of goods is done to make it possible for Aldi to have continued their savings.
Because they are expanding at a fast pace (their store