Aldi Executive Summary

Throughout their existence, Aldi has positioned itself in a way that when properly utilized, has allowed them to continue to develop on an international level and succeed through various external opportunities. Firstly, they have the opportunity to evolve their corporate strategy and adopt a more organic structure. Currently, they are very rigid and mechanistic, stuck in the past and not knowing of how to adapt to the present. To begin, they must change their policies to make Aldi a more outsider friendly corporation. As seen in Exhibit 4 below, Aldi’s operating practices for number 18, 19, and 20 describe just how closed off the company is to outsiders. “No publicity, no public relations. No gifts accepted from vendors. And no invitations to dinner from vendors.” Aldi have the opportunity to become freer flowing and organically operated, loosening their policies toward outsiders to incorporate smoother operations. Additionally, Aldi has the opportunity …show more content…
They have many internal strengths and external opportunities at their disposal which have helped them flourish over their hundred plus years. Unfortunately, they also have various internal weaknesses and external threats which have restricted potential to be more prosperous. Aldi excels the in the industry with their low cost, high quality products, but customers are limited to only a fraction of products available compared to competitors such as Costco and Walmart. These competitors provide customers with low priced products as well, with nearly seventy five times the selection. Aldi is stuck in the past, relying on outdated methods, such as no inventory tracking, and unfriendly policies to run their company. Aldi has many flaws for operations in the American market, but they also have potential to take advantage of opportunities and flourish in the