The visual of a bottle combined with a big and bold font in the title of the article, immediately draw the reader’s attention and reveal what is at the core of the article – alcohol. Anyone that could have mistaken the bottle as a container for any other beverage is immediately notified that it is for alcohol, in the title. Diction in the introduction shows that the article is a response to a social problem. Through words like “sensitive topic”, “societal concerns”, “political agenda”, “rarely out of the headlines”, the writer establishes that there is a pressing problem that needs to be addressed. Being a “sensitive topic”, there are allusions to a need for careful handling of the situation in order not to offend any stakeholders in business
