1. In these adverts, alcohol is being indirectly portrayed as, even though these individuals are not seen to be drinking, it can be deduced that they would only behave in the manner in which they do if they were drunk. Alcohol is therefore indirectly portrayed in these adverts as being degrading and embarrassing as well as unhealthy and most unpleasant. It is also portrayed as something menacing, which can cause violence, instability and recklessness. The individuals in the advert are portrayed in undesirable states and this alludes to the connection between the alcohol and the embarrassing state the individuals find themselves in. The message is that a sane and sober person in their right mind would never choose to allow themselves to reach
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This problem is caused when people who are intoxicated decide to drive under the influence, or when people are drunk and decide to get into a car driven by a drunk driver. This causes a major problem as it endangers the roads. Not only for the people in the car but also for others driving on the road or crossing the road.
2. There is a direct link between alcohol and drunk driving. Alcohol affects your coordination, your ability to judge space and relative distance between objects and also your depth perception. Whilst drunk, a person’s attitude and behavior towards how they drive changes. This may cause them to drive faster than they usually would or more recklessly as they are not thinking clearly and rationally.
3. Drunk Driving is one of the biggest threats to Road Safety in South Africa. Research indicates that 50% of people who die on the roads have a blood alcohol concentration above 0.05 gram per 100 millilitres. 57,1% of pedestrians killed in crashes exceeded the legal limit while 24,7% consumed more than 5 times the legal limit of alcohol. So not only is it dangerous to be in the car, but also to be walking on our streets. Every year in South Africa, over 18 000 people are killed and 150 000 are injured in car
This problem is caused when people who are intoxicated decide to drive under the influence, or when people are drunk and decide to get into a car driven by a drunk driver. This causes a major problem as it endangers the roads. Not only for the people in the car but also for others driving on the road or crossing the road.
2. There is a direct link between alcohol and drunk driving. Alcohol affects your coordination, your ability to judge space and relative distance between objects and also your depth perception. Whilst drunk, a person’s attitude and behavior towards how they drive changes. This may cause them to drive faster than they usually would or more recklessly as they are not thinking clearly and rationally.
3. Drunk Driving is one of the biggest threats to Road Safety in South Africa. Research indicates that 50% of people who die on the roads have a blood alcohol concentration above 0.05 gram per 100 millilitres. 57,1% of pedestrians killed in crashes exceeded the legal limit while 24,7% consumed more than 5 times the legal limit of alcohol. So not only is it dangerous to be in the car, but also to be walking on our streets. Every year in South Africa, over 18 000 people are killed and 150 000 are injured in car