Alcohol and Tobacco in Sports Essay
Several beer companies are heavily involved in sport sponsorship, actually owning or sponsoring Major League Baseball teams. For example, Anheuser-Busch owns the St. Louis Cardinals, Coors has an ownership position with the Colorado Rockies, and Canadian brewer Labatt owns the Toronto Blue Jays. In 1990, Gloede reported that Anheuser-Busch sponsored 23 of 24 domestic Major League Baseball teams, 18 of 24 National Football League teams, 22 of 27 National Basketball Association teams, and 13 of 14 domestic National Hockey League teams. Also with such major international events such as the 1998 World Cup of Soccer in France and recently with the sponsorship of the Woman’s National Basketball Association through Bud Light, (Krapp, 51). This is a incredible statistic, in that, beer companies sponsor more than half of all professional sports teams in America. A company that brews alcohol sponsors the majority of sports in this country when alcohol has nothing to do with the playing or participating in any of those sports.
Alcohol sponsorship is looked at in a better light than tobacco sponsorship, which is the more controversial topic. For both of them, sports media is a key vehicle for