Alcohol Advertising And Underage Drinking Essay

727 Words Nov 28th, 2016 3 Pages
Sperber once again goes on to rail against college drinking. His final chapters confirm my dislike for the book. He points out “problems” but offers zero solutions. If college is going to be a “product” to be “consumed” then unfortunately colleges have to acknowledge that. Sperber starts his chapter by quoting former U.S. Secretary of Health and Human Services, Donna Shalala, and her guidelines to limit alcohol advertising and underage drinking. It is no wonder that she gets laughed out of the NCAA convention. Alcohol advertising brings huge amounts of money to college broadcasts and it’s hard to ever imagine a college or the network broadcasting the game to throw away that cash. Her argument of them refusing to advertise for alcohol is laughable if she still has no problem with them advertising for Dorito’s or Coke. Once again the bigger picture is being missed: the schools are a business and a business needs money. If she argued for increased federal spending to offset lost ad revenue then that would be a much more reasonable argument. The operating budget for Penn State is 4.9 billion and the state only just recently approved a paltry 225 million increase to Penn State’s funding. The school has to make the difference somehow without exorbitantly hiking up the tuition. The other problem with her mission is that to destroy student tailgating is idiotic. The university may be morally obligated to stop its students from breaking the law, but the majority of administrators…

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