Alcoa Swot Analysis

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History: Alcoa was founded by Charles Martin Hall in 1888. Originally the company’s name was Pittsburgh Aluminum Company but in 1907 was renamed Aluminum Company of America. Alcoa is best known for its work with lightweight metals and today “Alcoa is a global leader in lightweight metals technology, engineering and manufacturing” (Alcoa Corporate Overview). In 1890 the company was trying to find a market for aluminum products. The first big product manufactured with Alcoa’s aluminum was aluminum tea kettles. Between 1888 and 1897 Charles Martin Hall wanted to make aluminum a more common meatal so Alcoa reduced the price of aluminum from $8 a pound to $0.36 per pound. This made their lightweight metal more affordable and a substitute item

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