The color scheme in a store can play a role in how customers feel when entering a store environment, without them even knowing it affects them. Certain color schemes create a sense of comfort and calmness in customer behavior, typically lighter color schemes. AJ’s color scheme consists of tan, browns, and warm colors on the walls, shelving, and tables and light blue tile and light brown wood on the floors. These colors make the store feel inviting and makes certain products stand out more than they would with vibrant, bright colors. These warm brown colors have been known to make you feel happier than other colors. Happier customers are more likely to linger in the store than unhappy customers. By using these color schematics, AJ’s is accomplishing
