CHAPTER TWO
LITERATURE REVIEW
Strategic Brand Positioning for an Airport
I. Airport Brand Creation: The Needs and its Outcomes
An Airport is a very complex facility. A lot of bodies work together for the success of and smooth operations of an airport one of those bodies are the stakeholders, all the stakeholders have an important role in ensuring that the customers are having a good experience. But such experiences are majorly or directly linked to the airport operator.

Figure (2.1) The Airport Environment
That's why the airport brand is also described as the sum of the experiences of the stakeholders and passengers regarding services and products provided. Those airport brands that majorly rely on experiences and customers perceptions …show more content…
Final Brand Associations
Brand association is having someone like an influencer to represent your brand it helps in so many ways like : - It helps in airports brand recall
- It makes the airport stand out
- It makes the airport brand promise more believable
- It builds the airports brand equity faster
Rollout - Phased or Big Bang
This is the main decision which involves clear ideas out procedures. A rollout through all the touch points will give a strong push to the airports branding recall. Anyhow, it is a hard procedure to correct if later on required. In some cases, it is advised to relocate to the Social Media and Online platform before the real life. In this case, corrections and feedbacks can be done without further or higher costs.
Those themes provide a strong foundation for the strategic airport branding tactics through various focal points.
II. Tactical
There are two themes in the tactical aspect of delivering the Airport Brand.
Theme 1:
The internet. (Note to self) Write more about internet
1- it increases the airports brand awareness
2- it tells the airports brand
LITERATURE REVIEW
Strategic Brand Positioning for an Airport
I. Airport Brand Creation: The Needs and its Outcomes
An Airport is a very complex facility. A lot of bodies work together for the success of and smooth operations of an airport one of those bodies are the stakeholders, all the stakeholders have an important role in ensuring that the customers are having a good experience. But such experiences are majorly or directly linked to the airport operator.

Figure (2.1) The Airport Environment
That's why the airport brand is also described as the sum of the experiences of the stakeholders and passengers regarding services and products provided. Those airport brands that majorly rely on experiences and customers perceptions …show more content…
Final Brand Associations
Brand association is having someone like an influencer to represent your brand it helps in so many ways like : - It helps in airports brand recall
- It makes the airport stand out
- It makes the airport brand promise more believable
- It builds the airports brand equity faster
Rollout - Phased or Big Bang
This is the main decision which involves clear ideas out procedures. A rollout through all the touch points will give a strong push to the airports branding recall. Anyhow, it is a hard procedure to correct if later on required. In some cases, it is advised to relocate to the Social Media and Online platform before the real life. In this case, corrections and feedbacks can be done without further or higher costs.
Those themes provide a strong foundation for the strategic airport branding tactics through various focal points.
II. Tactical
There are two themes in the tactical aspect of delivering the Airport Brand.
Theme 1:
The internet. (Note to self) Write more about internet
1- it increases the airports brand awareness
2- it tells the airports brand