Steven Uchi
AMT 444
Airport Management & Planning
10 November 2015
Public Relations Programs With a public airport usually being in an area near homes and cities, it is very important that the community surrounding the airport has a positive view of it. Therefore this important and challenging task is given to the airport manager to maintain positive public relations. As defined in the textbook “Public relation is the management function that attempts to create goodwill for an organization and its products, services, or ideals with groups of people who can affect its present and future welfare.” (Young, 2011, p. 47) A positive perception of the airport is very important for those who decide to travel to the airport, and also those who own …show more content…
The one great problem of airports are the original and elemental images resulting from the collective opinions within the public. An accumulation of noise pollution, traffic congestion, long luggage waits, and even issues that are responsibilities of others that do not pertain to the actual airport management are all accumulated into the public’s opinion of the airport as a whole. This misunderstanding of the actual Airport leads to a loss of the public’s confidence and eventually a negative image in the aviation industry. While some have the negative connotation of airports, others have an image of the airport being an amazing place with a positive viewpoint. These viewpoints derive mainly from our society’s commercial channels, and from the airlines and how they offer a means of efficient travel thus the “greater personal development” and “greater enjoyment of life”. (Young, 2011, p. 48) To maintain this positive image the airport manager must ensure that the issues are met head-on with the public being well informed continuously as information becomes available. Keeping the public informed helps create the sense of trust which is very important to the …show more content…
The External business public are the past, present, and future customers towards the airport for all the services offered on an airport. The external general public are the local citizens and taxpayers that vote on airport issues, or represent citizen groups with particular concerns. Airport users and tenants are self-explanatory since these are the individuals whose interests are tied directly to the airport through businesses and enterprises. Airport employees is considered the whole group of people who work for the airport and its parent organization. These constituents are the most important and are needed to persuade if any objective for the airport needs to be
AMT 444
Airport Management & Planning
10 November 2015
Public Relations Programs With a public airport usually being in an area near homes and cities, it is very important that the community surrounding the airport has a positive view of it. Therefore this important and challenging task is given to the airport manager to maintain positive public relations. As defined in the textbook “Public relation is the management function that attempts to create goodwill for an organization and its products, services, or ideals with groups of people who can affect its present and future welfare.” (Young, 2011, p. 47) A positive perception of the airport is very important for those who decide to travel to the airport, and also those who own …show more content…
The one great problem of airports are the original and elemental images resulting from the collective opinions within the public. An accumulation of noise pollution, traffic congestion, long luggage waits, and even issues that are responsibilities of others that do not pertain to the actual airport management are all accumulated into the public’s opinion of the airport as a whole. This misunderstanding of the actual Airport leads to a loss of the public’s confidence and eventually a negative image in the aviation industry. While some have the negative connotation of airports, others have an image of the airport being an amazing place with a positive viewpoint. These viewpoints derive mainly from our society’s commercial channels, and from the airlines and how they offer a means of efficient travel thus the “greater personal development” and “greater enjoyment of life”. (Young, 2011, p. 48) To maintain this positive image the airport manager must ensure that the issues are met head-on with the public being well informed continuously as information becomes available. Keeping the public informed helps create the sense of trust which is very important to the …show more content…
The External business public are the past, present, and future customers towards the airport for all the services offered on an airport. The external general public are the local citizens and taxpayers that vote on airport issues, or represent citizen groups with particular concerns. Airport users and tenants are self-explanatory since these are the individuals whose interests are tied directly to the airport through businesses and enterprises. Airport employees is considered the whole group of people who work for the airport and its parent organization. These constituents are the most important and are needed to persuade if any objective for the airport needs to be