Airline Industry : Southwest Airlines Essay

707 Words 3 Pages
Southwest Airline is one of the major airline companies in the U.S, and it has low-cost, high services carrier with top customer sanctification in the industry. Southwest Airline was founded in 1971, headquarted in Dallas, Texas. It starts with three Boeing 737 serving Dallas, Houston, and San Antonio, now it has become the fourth Southwest Airline is the only and longest profitable company since 1973 in the U.S. Compare with other airlines in the industry there are many reasons that makes southwest airline profitable, unique and competitive. Southwest Airline’s unique company culture has won a great victory in the environment of U.S Airline industry’s depression. Compare with other Airlines, Southwest Airline always think employee first and it leads to employee care and respect of customers with the same goal. The CEO Herb Kelleher said “If they’re happy, satisfied, dedicated, and energetic, they’ll take real good care of the customers. When the customers are happy, they come back. And that makes the shareholders happy.”(year) Southwest Airline’s slogan is “It’s not a job, it’s a crusade!” Southwest Airlines has their own culture committee in each city that they operate. According to Southwest Airline, there is one thing that other airlines cannot copy which is “Warrior Spirit”. After 9-11 Terrorist attack, it had disaster impact to the U.S Airline industry, every airline had serious financial loss, 'thousands of work were unemployed from other airlines, but Southwest…

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