Airborne's Marie Clare Why Wait Campaign

Reflection in the Mirror How can one’s body be seen as beautiful and one’s confidence radiate, if there is no opportunity to promote those feelings? Today, this concept is relevant in regards to large amounts of media, that do just this. Living in a world filled with photoshopped advertisements and magazines, standards of beauty have created an unhealthy body image. Through this, disorders like anorexia and body dysmorphia have been given life. This allows for a stronger platform for negative body image rather than positive body image. Although many forms of media choose to promote unhealthy body image, there are some that are now working to stop this mental illness in its tracks. An example of this idea is explored more within Airborne’s image for Australia’s Marie Clare Why Wait campaign.Which consisted of …show more content…
This image puts into question why society uses scales to represent the body, and shows the unfair standards women and men are held up to. Negative body image is created because of standards for the body, the presence of comparison between humans, and the lack of knowledge about body image. While body image can be used to promote health, there are far stronger influences present, creating a negative body image, rather than promoting a positive body image. In order to change we must step off the scales and start creating a stronger platform for positive body image by not supporting a media that compares or judges, but promotes the “perfect body” as the one looking in the mirror. In conclusion, this image is showing the power ultimately lies with the individual to change, the way body image is seen. This is even emphasized by the section of the advertisement stating, “Start a Positive Conversation Today.” One’s body can be seen as beautiful and one’s confidence can radiate by having an opportunity to promote those