The SWOT analysis is an analytical tool used to identify the internal strengths, weaknesses as well as external opportunities and threats of the Airbnb company. Table below shows the SWOT analysis for Airbnb company:
STRENGTHS WEAKNESSES
An excellent customer-centric service operation 24/7.
Well recognized brand and a trendy public image.
Large number of users: 20 million in database and still growing from time to time.
Lower prices compared to hotels, and additional income for host from rental.
Clear business model based on service fee.
Large selection of listings: Airbnb has over 800,000 listings in 33,000 cities in 192 countries.
Market for accommodations exist everywhere. Opponent, including lobbyists from