Airbnb Essay

Feasibility is the assurance that a business design can be executed on a basis of existing knowledge sharing and empirical evidence, as stated by Ajzen (Theory of Planned behavior p.82 2001). The inception of share economy businesses by which entry is valued over ownership through joint consumption has generated demand for researchers to analysis feasibility through pertinent measurements. The nine building blocks of ‘the business model canvas’ (Osterwalder & Pigneur, 2009), enables researchers, or other stakeholders a more comprehensive overview of business feasibility. The BMC aims to act as a driver of a firms’ ability to create and deliver value (Morris et al, 2005). The emerging share economy companies such as Airbnb involve reformation to adapt within in the BMC framework, because of its operation to an array of unique networks, altering the dimensions of the business, thus, offering a criteria in which researchers pursuit …show more content…
Improving consumer welfare depends upon the “variety of choices offered, increased service differentiation, higher quality and lower prices” (Mason 2012), via connecting the owner to consumer. It is a necessity that the shared economy captures all needs and wants of the guests and owners. Airbnb has segregated their customers into two groups, business travellers and personal travellers. Airbnb focuses on higher paying business travellers and personal travellers, who have a more flexible travel ability, usually stay longer but are price sensitive. Airbnb aims to provide value for money hence, offering different standards, types and prices, fulfilling an array of customer needs. Therefore, Airbnb’s flexibility amongst BMC dimensions combined with information regarding both the target customer segments and the owners’ knowledge amongst a shared economy business, in which researchers can generate a feasibility