3. Identify AirAsia’s strengths and weaknesses The first strength of AirAsia is the organisation possesses a well-built management team as the company is driven and supervised by a board of directors that is made up of accomplished, capable, and experienced professionals that are diverse in their working and educational background. Strategic management team is important as it involves the top-management in formulating and implementing the steps and actions in order to achieve the company’s goals and objectives. Datuk Kamarudin bin Meranun is AirAsia’ Executive Chairman who held an education background Actuarial Science, Finance, and Business Administration. Moreover, the Executive Chairman had a working experience as a portfolio manager.
…show more content…
The Group's business model centres around a low-cost viewpoint which requires the Group’s operations to be simple and efficient. Keeping true to the company’s slogan “Now Everyone Can Fly,” several key strategies are implemented towards achieving this outcome. The first one is high aircraft utilisation where AirAsia focuses on high frequency and high turnaround of flights, both of which add to customer convenience and greater cost efficiencies. Its turnaround of 25 minutes is the fastest in the region. The second strategy is low fare and no frills, which mean no frequent flyer miles or airport lounges in exchange for lower fares. Guests have the choice of paying for in-flight meals, snacks, and drinks. Thirdly, point to point network which all short-haul AirAsia flights (four-hour flight radius or less) and medium to long haul AirAsia X flights are non-stop, doing away with the need for human resources, physical infrastructure, and facilities at transit …show more content…
“You may have a great product, but if no one knows about it, you’re just wasting your time,” by quoting AirAsia’s Executive Director and Group Chief Executive Officer, Tan Sri Tony Fernandes, it is obvious that the Group emphasizes on marketing as it helps in letting the potential customers to find out what the airline is offering. The company concentres on both retaining the old customers of the airline and obtaining new customers. Furthermore, the Group not only focuses on traditional mediums such as radio and television, but also social media. The channel provides AirAsia a medium to directly communicate and in receiving feedbacks about the services from the customers. Due to the demographic of the majority social media users is 18 to 29 age group, AirAsia is successful in attracting its key customers group who are looking for cheap flights to countries located in Southeast Asia, and young adults that will presumably choose AirAsia due to their limited budget and choice of
The Group's business model centres around a low-cost viewpoint which requires the Group’s operations to be simple and efficient. Keeping true to the company’s slogan “Now Everyone Can Fly,” several key strategies are implemented towards achieving this outcome. The first one is high aircraft utilisation where AirAsia focuses on high frequency and high turnaround of flights, both of which add to customer convenience and greater cost efficiencies. Its turnaround of 25 minutes is the fastest in the region. The second strategy is low fare and no frills, which mean no frequent flyer miles or airport lounges in exchange for lower fares. Guests have the choice of paying for in-flight meals, snacks, and drinks. Thirdly, point to point network which all short-haul AirAsia flights (four-hour flight radius or less) and medium to long haul AirAsia X flights are non-stop, doing away with the need for human resources, physical infrastructure, and facilities at transit …show more content…
“You may have a great product, but if no one knows about it, you’re just wasting your time,” by quoting AirAsia’s Executive Director and Group Chief Executive Officer, Tan Sri Tony Fernandes, it is obvious that the Group emphasizes on marketing as it helps in letting the potential customers to find out what the airline is offering. The company concentres on both retaining the old customers of the airline and obtaining new customers. Furthermore, the Group not only focuses on traditional mediums such as radio and television, but also social media. The channel provides AirAsia a medium to directly communicate and in receiving feedbacks about the services from the customers. Due to the demographic of the majority social media users is 18 to 29 age group, AirAsia is successful in attracting its key customers group who are looking for cheap flights to countries located in Southeast Asia, and young adults that will presumably choose AirAsia due to their limited budget and choice of