Essay about Air China - Case Study

3478 Words Jan 23rd, 2013 14 Pages
The Overview of Airline Industry in China & the Analysis of Air China Limited (key player in the market)

Table of contents
Introduction………………………………………….………………………………….3
Market Overview * Market definition…………………………………………………………………….……3 * Research highlights……………………………………………………………………….3 * Market Analysis…………………………………………………...………………………4
Theoretical Analysis…………………………………………………………………….7
The Leadership of Air China Limited * Brief Introduction about the Corporation………………………………………9 * The Leadership in the Airlines Industry………………………………………….9 * How Leadership Delivered Competitive Advantage……….…………….11
Bibliography……………………………………………………………………….13
Appendix…………………………………………………………………………….14

Introduction
…show more content…
One of major area was referred to airlines industry. Based on the research, the top 3 Chinese airlines corporations – Air China, China Eastern Airlines and China Southern Airlines increasingly expanded their routes both in domestic and international markets. As a result, some of local American airlines companies lost a huge amount of market share because of the competition from these three Chinese airlines corporations (Richard, 2009). After the journal published, many people began to consider the strong threats from China, especially for American government. However, this paper aims to explain and explore the airlines market in China and several key players. * Market Analysis * Market Value

As we can see from the table, the total revenue has increased from $15 billion in 2005 to around $25.2 billion in 2009. The general trend was increasing, while during the period between 2007 and 2009, there was a light fluctuate. Because of global economic crisis, the China airlines industry has been affected – it represented as 4% decline from 2008 to 2009.

* Market Volume

It is clear to see the amount of total passengers was continually gone up from about 135 million in 2005 to 220 million in 2009. And based on the chart, we can easily conceive that the tendency – keeping gradually increasing in the next several years with a steady growth rate.

* Market

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