Ailson J. De Mintzberg's Definition Of Strategy

Introduction
This assignment is about the looking into the extent that a firm would be committed to a particular strategy versus making frequent changes in the strategy and looking at why a strategy exists if they are constantly changing. A summarised conclusion will also be included lastly.
Ailson J. De Moraes defined strategy as the long-term direction of an organisation which focuses on the long-term health of a business. Other famous theorists such as Michel Porter, Alfred Chandler and Henry Mintzberg have their own definition of what a strategy is. Alfred Chandler defined strategy as the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resource necessary for carrying out these goals. Whereas, Michael Porter defined strategy as competitive strategy being different which means deliberately choosing a different set of activities to deliver a unique mix of value and Henry Mintzberg defined strategy …show more content…
For example, a small company in only one line of business or the large organisation that has not expanded into different products or markets, the business strategy usually overlaps with the organisations’ corporate strategy. It is concerned with which products or services should be developed in which markets and how an advantage over competitors can be achieved in order to achieve the objectives of the organisation such as long-term profitability or market share growth. Although corporate-level strategy involves decisions about the organisation as a whole, strategic decisions needs to be related to a strategic business level strategy. A strategic business unit is a part of an organisation for which there is a distinct external market for goods or services that is different from