a) Purchase Motivators for Industry Customers
There are variables that motivate the industrial purchase, most of these are economical and rational. Of these variables we can mention three or four that are the most important.
Initially there is Price and Cost Evaluation, and as mentioned before, for this type of customers price is not as important as for the final consumers.
Industrial Customers buy value, therefore they assess factors such as: amount of savings or expenses that may pose a particular product or service, the electricity, increased productivity, and how much benefits this merchandise will bring to the company. This is called: Evaluated Price, “when benefits outweigh the costs and when the product in question has an optimal benefit-cost …show more content…
Besides other companies in the business have never done marketing research. As Information is Power, if Aguas Integrales can obtain information on the purchase decision making factors, it can use that in its favor for future bids and projects, in the end, it gives the firm a complete advantage in the sector.
Nevertheless for this dissertation I don’t want just any perception, but very specific ones: the perception of the decision makers of the construction sector. Those companies that buy Aguas Integrales’ services, the ones that might have not chosen their bid in the past and they never knew why, and the one of their frequent customers who love the service this company offers.
By obtaining these important customers opinions and analyze them, I will be able to give the CEO an idea of the importance of the brand, some factors that are crucial when it comes to take a purchase decision in an industry bid, and confirm or deny the theory that says that: price in El Salvador is what really matters the most when it comes to decision making in a Bid. o Terms of
There are variables that motivate the industrial purchase, most of these are economical and rational. Of these variables we can mention three or four that are the most important.
Initially there is Price and Cost Evaluation, and as mentioned before, for this type of customers price is not as important as for the final consumers.
Industrial Customers buy value, therefore they assess factors such as: amount of savings or expenses that may pose a particular product or service, the electricity, increased productivity, and how much benefits this merchandise will bring to the company. This is called: Evaluated Price, “when benefits outweigh the costs and when the product in question has an optimal benefit-cost …show more content…
Besides other companies in the business have never done marketing research. As Information is Power, if Aguas Integrales can obtain information on the purchase decision making factors, it can use that in its favor for future bids and projects, in the end, it gives the firm a complete advantage in the sector.
Nevertheless for this dissertation I don’t want just any perception, but very specific ones: the perception of the decision makers of the construction sector. Those companies that buy Aguas Integrales’ services, the ones that might have not chosen their bid in the past and they never knew why, and the one of their frequent customers who love the service this company offers.
By obtaining these important customers opinions and analyze them, I will be able to give the CEO an idea of the importance of the brand, some factors that are crucial when it comes to take a purchase decision in an industry bid, and confirm or deny the theory that says that: price in El Salvador is what really matters the most when it comes to decision making in a Bid. o Terms of