I will also be targeting individuals who work with elderly care. As the film deals with the subject of aging as we follow Padraig growing older throughout his peacemaking, my filmmaker and I agreed that this would be a good psychographic to target. The message would be inspiring to these individuals and hopefully create a conversation in their organization that one can still do wonderful things while they are growing older. Padraig grows hard of hearing and begins losing some of his memory during the film, however, he still is strongly pursuing peacemaking and continues to travel to other countries in conflict to promote reconciliation. He has written books, as well. He does many amazing things and he does not let aging stop him.
