Agenda Setting Theory Analysis

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First Take is a program run by ESPN that discusses sports news and includes debates. This program runs for two hours covering the topics that may appear to be the most important for the day. They air sports footage as well. For example, during a time when the media was focusing on issues of domestic violence among athletes, First Take spent a significant amount of time covering athletes committing domestic violence. Due to the host placing certain levels of importance on domestic violence viewers began to become more concerned (Reeder). Agenda Setting Theory may be useful in the analysis of First Take; especially dealing with its coverage of domestic violence concerns in the sports world. According to Agenda Setting Theory, the focus placed …show more content…
Without debates it is likely that there would not be many viewers. Also, the way the topics expand past sports attracts viewers who want to know about domestic violence, racial issues or other topics beyond only sports. There is definitely exposure to topics and certain levels of importance placed on them (Johnson). This goes back to Maxwell McCombs and Donald Shaw’s theory that the goal is to understand the new media’s role in shaping public opinion (Carroll). The hosts that ESPN has debating on First Take are constantly shaping public opinion through their own perspectives and beliefs towards an issue or …show more content…
The content, audience, and audience reception are all important factors (Jarvie 138). Jarvie wrote that media has a limited capacity for full, complete picture of sports. This is the cause of what is chosen to be featured and how it is presented (Jarvie 139). There are two known filters for sports media: general news and rules of presentation. “The logic of selection and presentation of sports coverage affects who and what gets on centre stage and for how long” (Jarvie 140). According to Jarvie, there are five visual effects used for television sports audiences. The change of image size, dramatic action, edited highlights, specific focus, and comparative statistical information as a part of their tactics (Jarvie 140-141). There is a task of democratizing the rules of sports media selection and presentation that is considered the biggest challenge that sports coverage will face in the future (Jarvie 141). These concepts can apply to ESPN and shows ran on this

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