Ag Frenzoni Summary Chapter 14

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Chapter 14 introduces Italian designer AG Fronzoni who has more of a unique approach to modern design. Fronzoni specifically transmits knowledge of design orally and believes in the process of learning by doing. Although both Chapters 9 and 14 revolve around modern design, the topic is studied quite differently with its’ separate beliefs and means towards achieving modern design. However, in both chapters there seems to be a common ground in believing that graphic design may not work alone. Other sectors of society and studies must be considered in order to create a more meaningful and enhancing experience.
In Chapter 9, emphasis is placed upon modern design within books and how this is achieved with simplicity and ultimately, creating an easy

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