1.1.1 Threats from Competitors
Affordable Art Fair: Affordable Art Fair is held twice a year at the F1 Pit Building over three days. The first Affordable Art Fair was in 2009 and has done very well over the years. The most recent one was in November 2014 which drew in S$2.8 million in sales. There were 13 400 visitors at the event. This was a drop considering the May 2014 edition of Affordable Art Fair which drew in S$ 3.7 million in sales with 13 300 visitors. This could be due to the art fatigue as there were many art fairs that was held during the time in November 2014. Each art fair always showcases over 50 galleries.
Affordable Art Fair would be a potential competitor to Pop-up Gallery as Affordable Art Fair also has artwork prices at …show more content…
2. Positioning
Pop-up Gallery would be differentiate from art fairs in Singapore through the fact that Pop-up Gallery does not have a specific location. This would be the unique selling point of the event, audience would not expect the event to happen at any specific location. This would increase the curiosity of the audience and give audience a sense of anticipation of where the Pop-up Gallery would be located at. In addition, Pop-up Gallery would be held four times year, this would help to connect with the audience more and ensure that Pop-up Gallery will not be forgotten.
Pop-up Gallery is a visual arts fair that provides art collectors a platform to buy art and reach out to audiences who have a passion in the arts as it gives audience a sense of art appreciation, provides a refreshing experience at an arts fair and help to enhance visitor experience.
3. Market Share
Pop-up Gallery is a new and upcoming art fair in Singapore. Considering the local visual art market, the market share of Pop-up Gallery will be 20%. Which is approximately, S$500 000 in sales per
Affordable Art Fair: Affordable Art Fair is held twice a year at the F1 Pit Building over three days. The first Affordable Art Fair was in 2009 and has done very well over the years. The most recent one was in November 2014 which drew in S$2.8 million in sales. There were 13 400 visitors at the event. This was a drop considering the May 2014 edition of Affordable Art Fair which drew in S$ 3.7 million in sales with 13 300 visitors. This could be due to the art fatigue as there were many art fairs that was held during the time in November 2014. Each art fair always showcases over 50 galleries.
Affordable Art Fair would be a potential competitor to Pop-up Gallery as Affordable Art Fair also has artwork prices at …show more content…
2. Positioning
Pop-up Gallery would be differentiate from art fairs in Singapore through the fact that Pop-up Gallery does not have a specific location. This would be the unique selling point of the event, audience would not expect the event to happen at any specific location. This would increase the curiosity of the audience and give audience a sense of anticipation of where the Pop-up Gallery would be located at. In addition, Pop-up Gallery would be held four times year, this would help to connect with the audience more and ensure that Pop-up Gallery will not be forgotten.
Pop-up Gallery is a visual arts fair that provides art collectors a platform to buy art and reach out to audiences who have a passion in the arts as it gives audience a sense of art appreciation, provides a refreshing experience at an arts fair and help to enhance visitor experience.
3. Market Share
Pop-up Gallery is a new and upcoming art fair in Singapore. Considering the local visual art market, the market share of Pop-up Gallery will be 20%. Which is approximately, S$500 000 in sales per