This can be found in asserting individuality through work, and the rhetoric of “doing what you love” to pursue cultural labour with the promise of creative fulfillment, and the appeal of increased personal freedoms like flexibility, autonomy, and mobility granted freelance work (Horning). Moreover, individuals’ strong identifications with work, especially following creative passions, “help make it such a potent object of desire and privileged field of aspiration” (Weeks 12). A study of the dynamics of work in the creative industry revealed a “widespread prevalence of unpaid work, a feeling of doing more for less, disconnectedness and stagnation once being pushed towards freelance work” (Bridges 13). Another study on work within the creative industries revealed feeling of “deep attachment, affective bindings, and the to the idea of self-expression and self-actualization through work” (Gill & Pratt 15). But the promises and distraction of individuality co-opt people into unstable labour dynamics and turn work as pleasure into a self-disciplinary technology (Gill & Pratt 12). The ubiquity of social media and online self-promotion is just one example of how we are taught to consume and preoccupy the self. It is unclear if the emotional weight of working in creative industries is enough to inspire people to become …show more content…
Rosetta depicts the consequent longing for normalcy caused by precarity, which Berlant calls “aspirational normalcy” (Berlant 281). The film’s title references the “Rosetta Plan,” a measure by the Belgium government aimed at employing young people to facilitate their entry into “the increasingly global economy” (Berlant 274). Rosetta is young and newly employed, but the simple accomplishment of securing a job at a waffle shop is enough to calm down her anxiety. Before going to sleep, Rosetta repeats the phrase “I found a job […] I have a normal life. [I] won’t fall through the cracks” (Berlant 273). Rosetta’s desire to become a part of the labour force is the result of struggles against precarity. She is optimistic about becoming a good worker and participating in the economy, being productive, and belonging, which Berlant recognizes as an affective state of citizenship (Berlant 282). The desire for security and aspiration to be normal become nearly utopian as her only possible desire is narrowed down to a job, where an informal and exploitative waffle shop is enough to rest her anxiety. Precarity has created a spirit of needing and wanting to be worker, even to the point where Rosetta feels pride in rejecting state welfare and enduring struggle for the prize of basic social recognition. Rosetta resonates