Afbl Essay

4962 Words Feb 18th, 2014 20 Pages
‘‘CONSUMER PERCEPTION & BRAND POSITIONING OF O’POTATO CHIPS In particular reference to AKIJ FOOD & BEVERAGE’’

Akij Food & Beverage Ltd.

Submitted to: 1st Supervisor Kohinur Akter 2nd Supervisor Sumon Paul Chowdhury Lecturer’s BRAC BUSINESS SCHOOL

Submitted by: Shariful Hasanul Huque

ID:02104051

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Letter of Transmittal
May 10 ,2010 Ms.Kohinur Akter Lecturer BRAC Business School BRAC University. Subject: Submission of Internship Report. Dear Madam,

Here is my report on “Consumer perception & Brand positioning of O’POTATO chips in particular reference to AKIJ FOOD & BEVERAGE.”
It has been a pleasure as well as a challenge on my part to work on this report that has enabled me to know
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Our aim is to analyze the marketability and future growth prospects of O’Potato chips. It is clear from the survey results that the most preferred brand is Lay’s and its acceptability is 42% and followed by Meridian (24%), Bombay (20%), O’Potato (6%). In this survey, our main objective was to conduct the product taste, saltiness level, mouth feel and overall aspect of the chips. In terms of the above parameters overall situation of Spicy Cocktailis is average and Tomato Tango is good. But comparing to Lays the level of improvement is very insignificant. On the other hand, the ingredient’s composition of Creamy & Veg. Masala is below average. Massive improvement is required for the Creamy category.

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Table of Contents CHAPTER‐1 1.1 Objectives of The study Broad Objective Specific Objective 1.2 Research Approach 1.3 Methodology 1.4 Limitation 8 9 9 7 7

CHAPTER‐2 2.1‐2.5 Company

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