Aerie Brand Offers Real Women As (Role) Models

A Lingerie Brand Offers Real Women as (Role) Models was written by Elizabeth Olson published on the New York Times on February 21, 2016. This article discusses how using models that represent a variety of people can change the image of a company’s campaign in a positive way. With people [and company’s] turning to social media more each year, what a person says about a company, or the message a company gives to the people, can be a make or break post. The article mainly focuses on the company Aerie (owned by American Eagle Outfitters) and how they use models with varies body types to help promote a positive body image. Using market strategies in campaigns to better represent positive body images will result in a better positive company image by drawing in more customers and supporters. …show more content…
Many companies use the market research process as a way to solve current problems it faces; Aerie is no exception; however, they have used it in a slightly different approach. Aerie’s targeted customers are women between the ages of 15 and 25 because this age range is at most risk to become bulimic or anorexic [not for the sole purpose of better sales, etc.]. Aerie defined one of their research problems [essentially a goal] to heighten customer/consumer awareness about the issues with eating disorders. Through research design and data collection the company decided who are most at risk, and created a positive way to spread their message to