Aeaea Farm Case Study

Amazing Essays
CHAPTER 2
Market Potential
The problem that our business will solve is the shortage supply of native pigs annually nationwide. Competitors are decreasing annually but the profit is increasing annually as from the research that was done on one of our labs. The target market for this business are generally for everyone, but most especially for those who would treat other people when celebrating special days like fiestas, birthdays, Christmas, new years and many more. The consumers will not have to think twice on whether to eat the lechon for it has high cholesterol because our native pigs have lower cholesterol compared to others. The business would sell live pigs and the customer will now be the one who will butcher the pig and cook it. The
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It also said that another viable target market is the pig meat dealers in the public market. The Product Profile of Aeaea Farms for the native pigs is between 15 – 20 kilograms, healthy and organic and will be sold at ₱1,500-₱2,000 per head. The Key Result Areas include the following: the rural-agricultural land, food source for the livestock, vermiculture and several animal experts on call if needed. The Expected Demand for Aeaea Farms was derived from the market share per units (2015: 2,999; 2020: 3,141) of the target …show more content…
Delivery Pick-up on site or delivered to location Pick-up on site, and delivered to location
Price Farm Price: ₱2,500 for 25kg-₱3,000 for 30kg Farm Price: ₱20
Competitors with same product Only two identifiable competitors. Five indirect competitors who grows domesticated pigs. No identifiable competitor.

Aeaea Farms offers two products: Native Pigs for lechon weighing 15 to 20 kg, and Vermi-compost sold by bulk or in a 50-kg sack. The primary product would be the native pigs, price is at ₱100 per kilo and will range from ₱1,500 to ₱2,000 per head. After sale, it can be delivered or picked up from the farm itself. The Vermi-compost is only a secondary source of income hence, it was not emphasized in this paper. It will be sold at ₱20 and is also delivered or picked up.
There were only a few competitors with the same products. There were only two identifiable direct competitors and five indirect located far from each other. The vermi-compost market has no identifiable competitor. This reflects the industry analysis done at the beginning of the semester where there was a consistent drop in the number of competitors in this industry. This poses threats but also brings

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