Management Case Study: Advia Credit Union

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Analysis Advia Credit Union (formerly First Community Federal Credit Union) was a strong financial institution at the time new leadership came on board in 2005. It was the role of the new CEO and leader, Cheryl DeBoer, to determine the strategic direction, vision of the credit union, to meet the mission of the organization. Understanding the current position of the credit union, in terms of current growth strategies, organizational capabilities and the mission were critical. It was at that time Advia Credit Union started to transform. Although Advia Credit Union had been positioned well in the past, there were many initiatives and strategies that needed to be put into place to position Advia for success in the future. The first step …show more content…
Advia had moved from an organization that had a low focus on technology, to one that was moving very fast paced and had a high focus on technology innovations. At the same time, Advia moved to be a more sales focused organization. These two major changes were difficult on some employees. During this same period of growth, there was a significant increase in employee turnover. Some employees were uncomfortable with change, or were not capable of making the change. This turnover was experienced on many different levels, ranging from front line staff up to management. The primary factor for this turnover was a lack of skills, with new technology innovation, lack of sales experience or a discomfort with the new levels of accountability. This was unfortunate, as it was necessary for the growth of Advia Credit Union, and as Richards stated, “in the world of financial services, financial services professionals deal with seemingly constant change” (Richards, 2016. p. …show more content…
DeBoer’s years as the CEO, her actions and focus show many of the characteristics of a great leader. An effective leader must inspire action, be optimistic, have integrity, support and facilitate your team, have confidence, communicate, and be decisive (Economy, 2013). Through Ms. DeBoer’s ability to accurately assess the organization and create a strategic plan, Advia Credit is ready to move into the next era. Her ability to lead the organization was successful as she focused on employee development, creating a strong leadership team, she was able to share her vision and communicate the vision to the organization on all levels. Advia Credit Union has a strategic plan that encompassed growth, development and most importantly, the goals and objectives aligned with that of the credit union’s mission, of providing financial services to their

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