What does it take to make your advertising successful? Ask yourself these questions: What is it that stops me long enough to read an ad? What TV commercials do I watch and why? What direct mail do I open? And what are the common elements that they all possess?
If you can't define those elements, start paying closer attention. They'll probably incorporate these 6 main elements: Make Advertising PayThe six main elements to effective advertising.1. A headline is the most essential element of an ad. You've got a second or two to get the attention of …show more content…
But there are other factors as well that will determine whether your advertising is effective.
Identify your target market. Before you decide where to run your advertising, you must understand your target market. Do you know the demographics and psychographics of your target market? Those are the age, education, income, sex, and lifestyle characteristics of your customers or clients. Without a precise picture of who your target market is, you'll waste valuable time and advertising dollars.
Knowing your target arms you to make good media selections based on how well that media delivers a qualified