Essay on Advertising 's Ten Basic Appeals

1014 Words Oct 4th, 2014 5 Pages
Advertisements have been the driving force for companies to get people to buy the product that the company is selling. For example, the “Share a Coke” Coca-Cola commercial has been one of the most successful commercials that the Coca-Cola company has made. The commercial is success because the commercial uses appeals to persuade the audience to buy their Coca-Cola sodas. Appeals have certain aspects such as credibility or proof of a certain subject, the use of logic, or emotions according to the essay, “Advertising’s Fifteen Basic Appeals” by Jib Fowles. Furthermore, the “Share a Coke” Coca-Cola commercial has been successful due to appeals from “Advertising’s Fifteen Basic Appeals” by Jib Fowles; examples of the appeals include pathos and the need of affiliation are what the Coca-Cola commercial “Share a Coke” influenced the audience into buying the Coca-Cola sodas. The description of the “Share a Coke” Coca-Cola commercial is people sharing or giving coke to their fellow friends or new people according to the label on the coke can or bottle. The setting of the commercial is during the summer time because during this season is the time to have the most fun and to create new relationships with other people. The emotions of the commercial represent as being happy, cheerful, and nostalgic or sentimental feelings of the past; where the commercial uses the emotions for persuasion for buying Coca-Cola sodas. According to Lara O’Reilly, she states in the article “Share a Coke…

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