Essay Advertising Questionnaire

656 Words Apr 4th, 2011 3 Pages
IMPACT OF ADVERTISING APPEALS ON PURCHASE DECISIN KINDLY TICK ONE (√) 1. How many hours of TV do you watch a day, on average? * Less than 2 hours * 2 to less than 4 hours * More than 4 hrs to less than 6 hrs * More than 6hrs 2. In your opinion, what makes up a good TV commercial? You may tick more than one option. * Graphics * Music * Celebrity endorsement * Storyline / concept 3. How many times do you see the advertisement? * Once * 2-3 times * 4-5 times * 6 or more times 4. Name two product commercials on TV (within the past 3 months) you …show more content…
What type of celebrity endorsement persuades you instinctively to purchase product? * Film star * Famous personalities * Cricketer * Politician
12. What do you pro the most when purchasing a product? * Price of the product * Celebrity endorsement * Quality of the product * Value of the money
13. What do you think is the purpose for the companies to choose celebrity endorsement for promoting their products? * Easy naming of the product * Can’t generate new ideas * To know how to increase sales and profit * To compete strongly
14. What is the most persuading factor to purchase the following products? a) Motor vehicle? * Brand name * Celebrity * Luxury * Self esteem b) Clothing * Brand name * Celebrity * Status * Cost c) Food products * Celebrity * Quality * Brand name | Stronglyagree | agree | disagree | Strongly disagree | 15. Advertising is a valuable source of the product information. | | | | | 16. Advertising persuades people to buy things they should not buy. | | | | | 17. From advertising, I learn about fashion and about what to buy to impress other. | | | | | 18. Advertising helps know which product will or will not reflect the sort of person I am. | | | | | 19. Advertising helps me keep up to date about the product. | | | | | 20. Product specifically advertise by the celebrity are worth trying. | | | | | 21. The

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