Advertising Propaganda Essay

951 Words Apr 9th, 2008 4 Pages
Advertising invades every aspect of our modern lives. It is shoved upon us from every aspect of media. Internet, television, radio, movies, and even our streets seem to be centered on it. We are asked to buy, try, and consume the next best thing. While most things advertised are meaningful and can possibly be used to either help or make our lives better, we do not necessarily need it. Mostly what we are exposed to in advertising is propaganda, and to define it better, the authors of the book, “Propaganda and Persuasion” state propaganda as the following, “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the …show more content…
In fact, many commercials use a variety of methods to entice the potential buyer. Making the ordinary seem extraordinary is what we call a glittering generality.
Glittering generalities are general and sometimes unclear terms that are difficult to narrowly define and can have diverse meanings for different people. Advertisers and propagandists love to use moral terms and phrases like: American, patriotism, super, democracy, and freedom. When mostly political advertisements talk to us about democracy, we immediately think of our own definite ideas about democracy, the ideas we learned at home, at school, and possibly in church. Our first and natural reaction is to assume that the ad or speaker is using the word in our sense, and that the speaker believes as we do on this important topic. This lowers our resistance to the sales pitch or persuasion and makes us far less suspicious than we ought to be. For instance, let’s examine a quote from President George W. Bush, “See, free nations are peaceful nations. Free nations don't attack each other. Free nations don't develop weapons of mass destruction.” Here the President loosely uses the term “free” in an attempt to persuade

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