Advertising Propaganda For The Mass Media Essay

1063 Words Dec 10th, 2014 5 Pages
In America the mass media provides advertising that fills our heads with images telling us, tempting us, and lying to us. Advertisements are attempts to sell a product or a point of view. Advertisements can take many forms either written, oral, or visual. Many people have the perception that advertisements are informative, creative, and sometimes attractive. However, are advertisements informative? Do they give us all the information on their product or do they only manipulate us? When can we say that an advertisement is more informative or more manipulative? By definition advertisement is “the act or practice of calling public attention to one 's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.” ("advertising"). But advertising really is propaganda for the masses. Propaganda is defined as “information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.” (“propaganda"). In 2012, thirty six corporations spent at least one billion dollars on annual advertising (Austin). Corporations around the world use propaganda in advertising to skew the perception of the general public and increase profits.
There are between seven and twelve types of propaganda depending on the source reviewed. In all the sources they agree on seven foundational types. I will define each of the seven foundational types; Name calling is a technique that…

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