Advertising Jozui Summary

Jozui in her argumentative except, Advertising, asserts that using a celebrity can be misleading to a consumer and insult their intelligence and these businesses should boycotted. The author supports her claim by first stating that the audience is expected to transfer approval of the celebrity to approval of the product. She continues by suggesting that Advertisers frequently use the testimony of a celebrity. The Author’s purpose is to stop companies from using celebrities in order to put business on the same playing field. The author creates a judgment tone for the consumer and business.
Businesses should be able to use celebrities to help their companies thrive and gain success. The author says how consumers are being tricked into buying these but everyone has free will. There is no one person that has to buy a product or they will die, if not health reasons. A consumer is not being forced to buy this product, there is not a person behind them with a gun saying “buy this now”. If the consumer is a teenager and they see a celebrity like Miley Cyrus, Kim Kardashian or even Justin Bieber ( last year around October) they are going to want to do what those celebrities do because “they are so cool.” The “popular kids” will also be a factor in influencing other teens because if they see Miley promoting cigarettes all the kids are going to want to …show more content…
The business is nothing without quality of their product. The consumer should not be tricked with the celebrities but should think of the product and see if it is worth their money. The company should be judged on how well the product works for the consumer. If the product is not good in the first place do not buy. Businesses should all work on the same playing field. Some businesses can not afford a celebrity to endorse their product. Those businesses should not be left in the dust be cause they can not do what the company