Advertising Strategy: Adidas: Marketing And Advertising Strategies

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information. In less mature markets, like South America, the focus is on the lifestyle of the consumer and not the brand or the product. Advertisers have to put more focus on the cost of the advertising campaign and have to make very targeted advertising strategies when it comes to dealing with the mature markets throughout the world. Adidas is a great example of a global, targeted marketing campaign. They were able to appeal to the global athlete by using the same idea of surpassing limits. All people have the drive to be better and Adidas was able to use that universal feeling and turn it into a successful advertising campaign. The advertisements held the same idea and were put on multiple types of media sources. The advertisements ran on TV, print, outdoors, point-of-sale promotions and in PR stunts. The campaign had a global array of different athletes from different countries and different sports. Therefore, they were able to appeal to various types of consumers. They …show more content…
However, there is more than just the economy of the country that plays a major role in dictating what kind of advertisements will do well in a specific country. “Geography has a direct influence on the marketing and communication strategy. For example, the region that had no rains earlier has heavy rainfall now. There is indirect influence of geographical conditions on the marketing activities” (Jain and Roy, 177). Because of this, advertisers must change their advertising strategy to fit the weather and the geography of the country. A country that is tropical like the Bahamas wouldn’t need snow jackets, but the focus of advertisers may be beach gear. Advertisers have to keep track of weather and geography in order to cater their products in a way that appeals to the locals who will use them. They also have to change their focus and advertising campaigns as the weather

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