Teen Spending And Behavior: A Case Study

Advertising is a way of marketing communication between business and consumers. The purpose of advertising is to encourage or persuade audience to purchase the goods and services. Almost every commercial will have a target audience for promoting the products. According to CBS news in 2007, business companies had spent about $17million on marketing to children and teenagers. (Resources: Marketing To Kids, 2007). The business companies focus a lot on teenagers and children market is because a research discovers that 13-19 years old of American teens are possessing almost $200 billion of buying power. (Teen Spending & Behavior, 2011). It can show that youth market is a huge and significant market for business corporations and advertisers. (Teen Spending& Behavior, 2011). Although commercials used to sell and promote goods and services to consumers, it also will bring huge impact to teenagers and children because they will easily become more materialistic due to …show more content…
Advertisers and business organizations are starting to increase commercial pressures on children. (Children and Advertising Consumentenbond, 1996). A lot of brand new marketing techniques are aimed at the teen and child consumers. The internet is trying to target teenagers and children with commercials for goods and service. In addition, organizations can collect information from them and use for further marketing. (Family boundaries, commercialism, and the internet: A framework of research, 2001). Because of the persuasive wealth messages targeted to specific child segments, children are less dependent on their parents with the education on consumer values. (Media and youth consumerism, 2000).

Advertising is used to spread out messages from business companies. However, more and more commercials created directly to the youth. Due to these commercials, it will bring some disadvantages to teenagers and children in different