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Advertising In The Military Case Study

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The United States Army has been around for quite some time now, 241 years to be exact. In that time, it has evolved from a few bold men with muskets, to the largest fighting force in the world and into one of our nation’s largest corporations. Not only from a material or profit standpoint, but also in the number of employees. So just how exactly did the Army grow to such size? Well to put it short, the use of effective advertising. Advertising that sells “patriotism.” A case in point being the recruiting commercial Army Strong shown on YouTube. This commercial starts off with upbeat music partnered with and images of Army Soldiers in

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