Advertising in the 20th Century Essay

1183 Words Mar 15th, 2011 5 Pages
HISTORY 4990
Artifact Paper- 7UP and Early Advertising
Molly Marton
February 17, 2011

Advertising as it is known today finds its roots in the industrial expansion of the 1880s. The mass production and the lowering of prices on consumer goods meant that more items were available to more people than ever before. The construction of the transcontinental railroads provided a national market for a company's goods. Advertising a product changed from simply announcing the existence of a product in a dull, dry fashion to persuading the public they needed and deserved to own the product. By developing repeat customers, advertising also helped build brand loyalty for the company. Brand loyalty helps sell other existing and new products to
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In an 1931 7 UP ad that was printed in the Ladies Home Journal, a proud ad boasted that doctors prefer 7 UP to the leading brand of soda (Coca Cola), this sole advertisement sky-rocketed the sales of 7UP, “seeing a 64% increase of profit the next year.” “In earlier times and other places, the quest for health had occurred within larger communal, ethical, or religious frameworks of meaning. By the late nineteenth century those frameworks were eroding. The quest for health was becoming an entirely secular and self-referential project, rooted in peculiarly modern emotional needs.”
As the economy took off in the 1920’s so did another way of consuming goods and services which was by purchasing through installment plans. An installment plan is a credit system by which payment for merchandise is made in installments over a fixed period of time. In the 1920's, the items people could purchase with an installment plan included, automobiles, automobile parts, household appliances, radios, phonographs, pianos, and furniture. People were able to purchase goods in a way that were virtually impossible before. This allowed the lower classes to obtain these goods that were sold as vital to survival and sometimes out of sole comfort.
Advertisements in the early twentieth century were basic, simple, and retained the quality of the product. As the 1920’s progressed more information was being printed on the

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