Advertising comes in many forms: written ads, pictures, radio broadcasts, commercials, and even YouTube videos. The world is full of advertisements every day in the modern era, and a lot of advertisements really go unnoticed, and with no lasting impact to the general population. Some of the best examples of great advertisements are political advertisements created by the public, and not the actual candidate themselves. In Marianne DeMarco’s video, “The Good Old Days”, she uses pathos, ethos, and logos to convince undecided voters that Donald Trump should not be the next president of the United States of America
The video starts off with a chilling echo track playing as GOP debate footage plays. “Do you think you have done …show more content…
With less than a month till election day, Donald Trump’s name should be known by every eligible voter in the United States. This election has also been one of the most covered elections by the media due to one candidate being a reality star who panders to the wildest, hate fueled dreams of the Republican party. As the target audience is easily swayed Trump voters, they hold at least some credibility to his name, and a video such as this one can very easily cast him in a different light in their eyes. The video definitely damages Trump’s character, as it brings the reality of his statements into the light. The highest and most respected position of power in this nation is the president of the United States of America. As this video takes away from Trumps character, it makes it harder for one to view him as worthy of this position. One is reminded of the values they want their president to have, and this video is more of an example of what not to elect. DeMarco has no credibility to her name, but that could also be the one thing that wins over undecided voters. She is not one of the paid media sources the American public is so tired of listening to. She has made up her mind for herself, and not by who gave her the biggest paycheck. Even though DeMarco is unknown and has no credibility attached to her name, she gains credibility in the message she is sending in the video. The clips in the video from the civil rights era plays towards the viewer’s sense of self awareness. One sees these horrible videos and asks how anyone could act in such a way, when Trump’s words remind them that he advocates the very actions they are witnessing. In defending not only human rights, but also the rights given to the citizens of the United States in the Bill of Rights, she earns