Women At Brink: The Impact Of Advertising On Women

Superior Essays
Women at Brink
Introduction
What are the impacts of advertising of women in the western society?
Women in the western society are negatively affected by the advertising because it influences eating disorder, violence against women, and the role in the society.
Women who are affected by advertising get eating disorder.
Advertising can affect women to become the victims of violence.
Advertising effects women’s role in the society.
II. The altered body image of women in the advertising lies deep within their mind causing health problems such as eating disorder.
The American Medical Association, AMA, announced to the public that image alterations through processes such as photoshop can contribute to unrealistic body image expectations, eating
…show more content…
Beauty that was achieved only with airbrushing and cosmetics are now fulfilled with digital effects. Altering body images has become core of the advertising industry in the western society. Hence, it is inevitable for women to incorporate the society’s view of beauty.
A research conducted by Wendy Spettigue, M.D., proved that women who are exposed to advertisements with women in thin images experienced an increase in body dissatisfaction and emotional distress (Spettigue). i. Despite many belief’s that altering body images does not effect health problems, the research showed that there is correlation between altered body images and eating disorders. Women who received the message from the media such as advertising that contains the altered body images of women are disappointed with their body images causing them to have eating disorders.
III. Advertising of women in glamorized raping can affect women to become the victims of violence.
“Every nine seconds in the U.S., a woman is assaulted or beaten. Someone is sexually assaulted every two minutes in the U.S. (overwhelmingly women). One-third of women murdered each year in the U.S. are killed by an intimate partner. At least one in every three women has been beaten, coerced into sex, or otherwise abused during her lifetime around the world”
…show more content…
A report by the Women’s Media Center showed that underrepresentation of women in the contents of news, literature, films, and media had major societal effects, including genre inequity (Simply). i. The negative portrayal of women in the media, including advertising, effects not only their self-esteem, but their role in the society and the gender stereotypes.
In the documentary film “Miss Representation,” Caroline Heldman, an associate professor of political science in Occidental College states, “Women who are high self objectifiers have a lower political efficacy. Political efficacy is the idea that your voice matters in politics, and that you can bring about change in politics” (Miss). i. The underrepresentation of women makes them self-objectifier, treating themselves as objects, pulling them back from making difference and questioning their roles in the society.
V. Conclusion
The negative portrayal of women in the advertising subconsciously spread throughout the society causing eating disorders, violence against women, and the lowering their role in the

Related Documents

  • Improved Essays

    Geetanjali Gunanathan stated in “Media and Its Affect on Self-Esteem" that because media persuades women to think that the average girl should be 110 pounds and a size 2 it makes them feel bad about their own body image. Giving young women unrealistic standards makes them conscious of themselves and leads them into disliking their bodies. “There is now growing empirical support for the proposition that idealized portrayals of women in the Western media have a negative impact upon how adolescent girls and adult women see themselves” (Clay 453) The ideal body standard has a negative impact on women therefore could potentially lead to a decrease in self esteem. Second Body Paragraph : Not only does society standards bring girls’ self-esteem down, it leads them to develop eating disorders harming themselves. “ Like body-image disturbance, disordered eating as an outcome of thin-ideal media exposure,” (Harrison 81).…

    • 739 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Some public places that Breakthrough USA (2016) mentions are “bars, parties, on the bus or the street, from crude gestures to unwelcome touch” where females are harassed and taking advantage of. Their third program addresses violence against women in pop culture. This programs targets what society would consider acceptable for women as it is seen on media and pop culture. Media believes that portraying females negatively is the right thing to do since people who are watching, takes it as assessment instead of realizing it is wrong. Lastly, media exposes women as sex objects and shows younger girls what a perfect image is which is damaging to a girl’s self confidence and changes their perception on other women.…

    • 1197 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    An example presented in Miss Representation is when media presents the same issue for both sexes “the female gets the negative verb while the man gets the neutral verb” (Miss Representation). Women are always attacked in media; the media finds a way to make people look bad but especially women. Women are seen as a minority and as incapable of holding a high position in politics. People see women as incapable of doing a good job while making decisions that impact the citizens. This is where voting comes into play.…

    • 1486 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Jean Kilbourne and Jesse J. Prinz explored the impact a person’s gender has on the way society views and treats them in their articles, “Two Ways a Woman Can Get Hurt” and “Gender and Geometry”. However, Kilbourne discusses advertising whereas Prinz focuses on academics and the job market. Kilbourne’s article points out how women are overly sexualized in advertising and tells us how damaging it can be for women. On page 510 she examines how advertisements contribute to addictions. According to Kilbourne, addiction can often stem from society’s pressure on women to be submissive and subdued.…

    • 434 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    This is where eating disorders and things similar come from or play into effect. This is what I believe Kilbourne means when she says that these images cause the eating disorders, low self-esteem, and depression. These young girls strive to look like what they see on television and in advertisements, and it is not obtainable because they look this way because of a computer. These computers show unrealistic viewpoints about beauty. As far as Kilbourne saying these images cause men’s violence against women, I do not believe this is accurate.…

    • 745 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Further The way in which women are portrayed in the mass media baricade the women to participate in decision making policies. Political Problems--- Figure 7.7 Political Problems 1. The nature of Politics-----The nature of politics is an important cause prohibiting the women in politics.…

    • 1025 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Representation Of Women

    • 1306 Words
    • 6 Pages

    A second piece of evidence that Miss Representation points out is that women in the media are being misrepresented and shown as less threatening and hypersexualized. This is a misrepresentation because in reality, women are challenging their male counterparts in every field – politics, business, etc. – according to Jackson Katz. Because of this misrepresentation, this undermines women and all the work they have made to overcome the struggles of sexism. Because of this undermining, this sentiment of…

    • 1306 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Anorexia In America

    • 1149 Words
    • 5 Pages

    As the concern for eating disorders in America grows, the media’s negative influence is becoming increasingly obvious. From models on the runway, to actresses in the television, young girls are surrounded with messages about the ideal body. The media equates beauty to thinness, which can lower adolescents girls’ self esteem. As girls compare themselves to their idols, they begin to believe that they are not good enough and feel as though they must lose weight. The lack of self of esteem and the drive for thinness may lead to the development of an eating disorder, such as Anorexia.…

    • 1149 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    It shows that the media is against freedom of speech when it comes to women as they do not support them talking as indicated in the research findings. The media, therefore, influences a majority of the woman population to have low self-esteem and lack of confidence. In return they are exposed to risks such as sexual harassment, for instance, the comparison of the victims is to ugliness and low self-esteem. The act of taking advantage of the women considered shameful because they lack the beauty qualities is known as female disposability (Berger,…

    • 1789 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Although the media affects both men and women, I’ll be explaining how the media concretely affects the behaviors, perspective, and postures of women. Studies have shown that the media has a negative impact on women, causing them to be dissatisfied with their body image. The mass media should expand on the portrayal of women’s body image. Because expanding…

    • 1646 Words
    • 7 Pages
    Improved Essays