Women At Brink: The Impact Of Advertising On Women

983 Words 4 Pages
Women at Brink
What are the impacts of advertising of women in the western society?
Women in the western society are negatively affected by the advertising because it influences eating disorder, violence against women, and the role in the society.
Women who are affected by advertising get eating disorder.
Advertising can affect women to become the victims of violence.
Advertising effects women’s role in the society.
II. The altered body image of women in the advertising lies deep within their mind causing health problems such as eating disorder.
The American Medical Association, AMA, announced to the public that image alterations through processes such as photoshop can contribute to unrealistic body image expectations, eating
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Beauty that was achieved only with airbrushing and cosmetics are now fulfilled with digital effects. Altering body images has become core of the advertising industry in the western society. Hence, it is inevitable for women to incorporate the society’s view of beauty.
A research conducted by Wendy Spettigue, M.D., proved that women who are exposed to advertisements with women in thin images experienced an increase in body dissatisfaction and emotional distress (Spettigue). i. Despite many belief’s that altering body images does not effect health problems, the research showed that there is correlation between altered body images and eating disorders. Women who received the message from the media such as advertising that contains the altered body images of women are disappointed with their body images causing them to have eating disorders.
III. Advertising of women in glamorized raping can affect women to become the victims of violence.
“Every nine seconds in the U.S., a woman is assaulted or beaten. Someone is sexually assaulted every two minutes in the U.S. (overwhelmingly women). One-third of women murdered each year in the U.S. are killed by an intimate partner. At least one in every three women has been beaten, coerced into sex, or otherwise abused during her lifetime around the world”
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A report by the Women’s Media Center showed that underrepresentation of women in the contents of news, literature, films, and media had major societal effects, including genre inequity (Simply). i. The negative portrayal of women in the media, including advertising, effects not only their self-esteem, but their role in the society and the gender stereotypes.
In the documentary film “Miss Representation,” Caroline Heldman, an associate professor of political science in Occidental College states, “Women who are high self objectifiers have a lower political efficacy. Political efficacy is the idea that your voice matters in politics, and that you can bring about change in politics” (Miss). i. The underrepresentation of women makes them self-objectifier, treating themselves as objects, pulling them back from making difference and questioning their roles in the society.
V. Conclusion
The negative portrayal of women in the advertising subconsciously spread throughout the society causing eating disorders, violence against women, and the lowering their role in the

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