Essay about Advertising Has A Significant Impact On Society

1460 Words Apr 25th, 2016 null Page
Advertising has been used by companies and organizations for hundreds of years and has taken many different forms. The common goal of advertisers is to make a connection between a person and a product or service, in order to get them to buy it. Most of the time this is through visually appealing images and language. Advertising has a significant impact on society, by shaping gender roles, appearance standards, stereotypes, and sexual norms for both women and men, ultimately helping to mold the culture of the time. The advertising industry needs to quickly change their ways because of the strong desire for gender equality in today’s society. Advertisements are filled with images showing men and women in their traditional gender roles. This all started back in the 1950’s, when the “normal” family structure was created. Women were expected to stay at home to take care of the children and the house. On the other hand, men were the providers for their family. It was their duty to have a career, which made them the head of the household. Advertising of the 1950’s strongly reflected these gender roles and always portrayed men as the superior gender. Men in advertisements were always presented doing “manly” things like sports or anything outdoors. “Men are either husbands and fathers, or businessmen. They are never stupid or ugly. Men can give advice, they are competent and knowledgeable. Outside home, men are athletic and sexy” (Gender Roles in Advertising). On…

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