Essay One: “Advertising, Gender, and Privacy” Advertising has created plenty of issues when it comes to gender and privacy. Over the years, more and more people have become aware of the issues being put in front of us. These issues include: how women are portrayed in advertisements and how people are viewed as sex objects in these ads, children being used in advertisements, and how advertisers get their ads out to us, whether it be through signs and commercials or sending us emails based on previous searches on websites. Issues like these are becoming a serious problem in today’s culture and the more aware we all become to them the faster we can try to find a solution to the problem. If we continue to let advertising be the way it is right
…show more content…
In her lecture she states “The pressure on women to be young, thin, beautiful is more intense than ever before” (Kilbourne, The Dangerous Ways Ads See Women), then later goes on to talk about the dangers of photoshopping and the truth behind how men and women are viewed. She talks about how men, who are photoshopped slightly, are typically only made bigger and more muscular during advertisements compared to women, who are basically totally transformed into an unnatural looking human being. Women are only seen as “beautiful” when they are younger, skinny, and covered in makeup and there is no individuality shown through it, either you look like everyone else does or you are not going to have a career in the advertising business. This will easily negatively affect how women see themselves and they will start dressing and looking like every other woman until there is nothing unique left about them, which ultimately ruin their self esteem when they realize that they want to be different. Today’s culture is starting young with this, beauty pageants make young girls feel like this and they compete to be prettier than every other girl. This is not something that we should be teaching each other let alone to our next …show more content…
I can’t speak for everyone but personally I don’t want companies having access to my personal information the way that they do now. These marketers even know who are more likely to buy certain things in stores and when to send them offers. Take Target for example, they wanted to increase sales so they figured out a list of women who were pregnant and figured out perfect timing to send them offers to get them to buy certain items, such as diapers and bottles to help them prepare for their newborn (Duhigg, 135). Most consumers do not even notice anything strange about the timing of the offers that they are receiving. As stated in “How Companies Learn Your Secrets”, “Poles most important assignment was to identify those unique moments in consumers’ lives when their shopping habits become particularly flexible and the right advertisement or coupon would cause them to begin spending in new ways” (Duhigg, 143), proves this point because they have all the insight that they need for their business and us consumers have no idea about their access. More consumers need to be aware of this issue because it is not right for our personal business to be out in the open the
In her lecture she states “The pressure on women to be young, thin, beautiful is more intense than ever before” (Kilbourne, The Dangerous Ways Ads See Women), then later goes on to talk about the dangers of photoshopping and the truth behind how men and women are viewed. She talks about how men, who are photoshopped slightly, are typically only made bigger and more muscular during advertisements compared to women, who are basically totally transformed into an unnatural looking human being. Women are only seen as “beautiful” when they are younger, skinny, and covered in makeup and there is no individuality shown through it, either you look like everyone else does or you are not going to have a career in the advertising business. This will easily negatively affect how women see themselves and they will start dressing and looking like every other woman until there is nothing unique left about them, which ultimately ruin their self esteem when they realize that they want to be different. Today’s culture is starting young with this, beauty pageants make young girls feel like this and they compete to be prettier than every other girl. This is not something that we should be teaching each other let alone to our next …show more content…
I can’t speak for everyone but personally I don’t want companies having access to my personal information the way that they do now. These marketers even know who are more likely to buy certain things in stores and when to send them offers. Take Target for example, they wanted to increase sales so they figured out a list of women who were pregnant and figured out perfect timing to send them offers to get them to buy certain items, such as diapers and bottles to help them prepare for their newborn (Duhigg, 135). Most consumers do not even notice anything strange about the timing of the offers that they are receiving. As stated in “How Companies Learn Your Secrets”, “Poles most important assignment was to identify those unique moments in consumers’ lives when their shopping habits become particularly flexible and the right advertisement or coupon would cause them to begin spending in new ways” (Duhigg, 143), proves this point because they have all the insight that they need for their business and us consumers have no idea about their access. More consumers need to be aware of this issue because it is not right for our personal business to be out in the open the