Ethical Advertising: Ethics And Ethics In Advertising

Advertising Ethics:
Ethics symbolize a set of moral principles which head an individual’s behavior or how the actions are accompanied. Whereas, advertising denoted an approach of communication or making relationship between a seller and a buyer. Thus ethics in advertising represents that a set of proper demarcated principles which heads the communication between buyers and sellers. Ethics is very important thing in an advertisement industry. Though advertising plays an important role to communicate with the buyers or customer, but there are some facts which don’t complement with the ethical norms or values of advertising.
Nowadays, advertisements are much overstated and lots of puffing are used. It appears like the advertisers lack of knowledge of ethical norms, values and principles. They just don’t understand what is correct and what is wrong. …show more content…
They claim that they give the best product, which have unique qualities, features than the competitor’s products, more cost effective, and more beneficial to the customers. But most of this ads are fake, distorted customers and quite unethical. The best example of this kinds of ads is the one which is appear in evening snacks for the children, they are using coloring and sticking to make the product look more lustrous and attractive to the consumers who are watching this ads on TV and influence them to purchase the product without giving them a chance for another thought.so the advertiser should follow some ethical codes and conducts while making or publishing these kind of exaggerated