Advertising Campaign Essay

2281 Words Mar 31st, 2013 10 Pages
dverAdvertising Campaign

Wenatchee DECA

Wenatchee High School
1101 Millerdale
Wenatchee, WA 98801

Reid Lovercamp
BrittParkhill

January 16, 2013

Table of Contents
I. Executive Summary…………………………………………………………………..1
II. Description………………………………………………………………………………3
III. Objective(s) Of The Campaign…………………………………………………...4
IV. Identification Of The Target Market…………………………………………..4 A. Primary markets…………………………………………………………………...4 B. Secondary markets………………………………………………………………..5 C. Tertiary markets…………………………………………………………………...5
V. List Of Advertising Media Selection Necessary For The Campaign.5
VI. Schedules Of All Advertising Planned………………………………………...7
VII. Schedules Of All Sales Promotion Activities Planned…………………..8
…show more content…
Froyo put earth in their name with good intentions; your company takes the planet health seriously. All cups serve you by holding the delicious yogurt and they serve our earth by being constructed of 100% biodegradable material. 100% ecofriendly isn’t where they stop helping the valley though; Froyo sponsors local artists and displays their work in their shops, making them also eco trendly. Locally owned and operated, they are here to serve the consumer!

III. Objective(s) of the Campaign

Primary Objectives: * Increase overall sales by 3%. * Increase market share by 0.75% * Increase knowledge of charitable actions and eco-friendliness by 25%

Secondary Objectives: * Increase Birthday Club participation by 15% * Increase Social Network participants by 10% * Increase Punch Card use by 10%

IV. Identification of the Target Market

Primary
Demographic: Age- 22 to 27. Gender- Male and Female. Income Level- $20,000 to $25,000. Education- Whatever can keep customers well informed. Ethnicity- n/a

Geographic: Our Froyo locations in the Northwestern region of Washington.

Psychographic: We prefer our customers to be able to appreciate and be interested in the artwork that we display in our stores. Many of our customers enjoy nature and are frequently doing outdoor activities.

Behavioral: Benefits derived- our yogurt is very tasty and provides a swirl in everyone’s day. Rate of use-

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