Essay about Advertising Campaign For Tokyo Olympics

980 Words Nov 23rd, 2016 4 Pages
Analysis of successful advertising campaign
The advertising campaign is one of the most valid ways to approach customer. During we live we always see many kind of advertisement. Some advertisements can’t approach their customer accuracy but some advertisements succeed in sending their message for customer.
Procter & Gamble (NYSE: PG), maker of Pampers, Tide, and Bounty, made “ Thank You, Mom” campaign with 100 days until the Opening Ceremony 0f the Rio 2016 Olympic game. They released the new video, ”Strong” which was played more than 13 million views on YouTube.
Our goal is to offer recommendations to ABC insurance company about advertising campaign for Tokyo Olympic 2020.
1 MANY ADVERTISING IN OLYMPIC GAMES The Olympic games are always remembered for star athletes and memorable performances. People who watched the game can get virtual experience and touch their emotion.
How to watch Olympic games
The vast majority of all Olympics viewers (86%) watched the Olympics on live TV, and 76% said they watched the Olympics more on live TV than any other medium (recorded TV, recorded online, online streaming, mobile, social media, etc.).
Brand Association
This reinforces the value of TV advertising during live programming such as sports events and awards shows. Viewers want to know what happens in real-time, and fear of missing out is often enough to motivate viewers to sit through ads rather than change the channel.
Procter & Gamble (P&G) struck gold with its “Thank You,…

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