Advertising and Promotion Essay 2

1907 Words Sep 3rd, 2011 8 Pages
Advertising is producing information for promoting the sale of products or services while promotion is an advancement of a product or a point of view through publicity or advertising whereas trend is defined as a general direction in which something is developing or changing according to time line. There are differences between advertising and promotion despite the fact that both of these marketing tools use many of the same techniques and apply it for the very similar ends. Primary objective of advertising is to create an enduring brand image while for promotion; it is to get sales quickly or to induce trial. Also, advertising is used to increase sales in a long term and it is vice versa for promotion. Advertising is not personal but …show more content…
In addition, Air Asia also offers Labor Day jet-off, free rooms when travelling to Indonesia as well as, a special treat for Mother’s Day celebration this upcoming 8th May.
Last month, Malaysia Airlines had launched a Facebook application; MHbuddy. The process of booking a flight, check in and look up for friends at destination city can be done right on Facebook. The chosen person will win a trip and all expenses are sponsored by this company itself. Currently, this company is collaborating with Maybank by offering an exclusive trip to Sydney, Australia for a lucky customer who booked their ticket online by using their Maybankard Debit Card and paid through Maybank2u.
Singapore Stopover Holiday was a promotion did by Singapore Airlines which ended last month. This promotion includes return airport transfers, unlimited rides on the SIA Hop-on bus and complimentary admission to major attractions, benefits worth US$100. Not only that, customers can have the chance to enjoy other promotions which still available, just by subscribing to the bi-monthly KrisFlyer newsletters. In addition, for Malaysian who chooses to fly with SIA to Europe, they would get to travel economically within Europe on one of the Star Alliance European carriers.
Previously, Celcom offers a travel package to Gold Coast, Australia for its customers who paid monthly bills using Celcom Auto Billing with MasterCard.

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