IIntroduction Consumers today are needier than ever before and businesses are making millions and even billions of dollars a year in revenue due to consumer ignorance. Just recently, Mylan Pharmaceutical, the manufacture of the EpiPen came under scrutiny for price gouging of a life saving device for anyone with certain deadly allergies (Mylan CEO Should Resign (And Take Her "Coupons" With Her), 2016). Mylan is not the only pharmaceutical company making billions; thanks to direct to consumer marketing and availability, these companies now advertise to millions of consumers through the various ways of marketing such as television, radio, and billboards. Even though direct to consumer marketing is not where companies make all their revenue
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These two giant film manufactures are constantly producing million dollar productions. Considering Playful Animation has been around and has an established clientele, their promotion strategy is to focus on direct marketing, personal selling, and some online public relations (Marketing Communication, 2014). Their already established sales team could schedule appointments with local television and movie studios using some of their previous productions to demonstrate their upgrades. Additionally, they could target previous customers through the direct market approach by sending out emails with a minute or two video attachment to highlight one or two new features. Doing so, maybe enough enticement to reestablish a previous customer. Playful Animation could do some public relations for a reduced rate or free of charge as a sponsor for an event targeting a large spectator turnout. Potentially, they could create an advertising commercial for the event that the local television stations would air and they could gain sales by the television network. They could obligate a small portion of their advertising budget for an advertisement in a magazine, specifically one targeting movie and video producers. In order to saturate the movie market, Peasroncustom.com (2014) Playful Animation …show more content…
Census Bureau and they report by 2060 the senior population will reach 98.2 million (Older Americans Month: May 2015, 2015). While today, seniors make up about 14 percent of the total population, some manufactures are using this groups health issues as a marketing tactic. Some of this is through scared tactics, especially when they target parts of the body that can be related to many health conditions and even lead to cancer. To reach the majority of seniors, Digestive Foods is able to utilize four of the five promotion mixes. First, by advertising on the television and especially around the national and local news broadcasts. Secondly, they can promote their fiber product by Kolah (2013) advertising in magazines that target senior healthy living and creating advertisements to use on the radio, and in newspapers. Another way to promote their product is through public relations during health fairs within the local communities. Using some of their sale team personnel, they could provide information and sampling at pharmacies. Lastly, by offering discount pricing or buy one get one free promotions allows Digestive Foods to saturate the Senior Citizen market. Maximizing all of these promotional opportunities will create a push/pull strategy along with reaching their advertising objectives of informing, persuading, and definitely reminding seniors that this product
These two giant film manufactures are constantly producing million dollar productions. Considering Playful Animation has been around and has an established clientele, their promotion strategy is to focus on direct marketing, personal selling, and some online public relations (Marketing Communication, 2014). Their already established sales team could schedule appointments with local television and movie studios using some of their previous productions to demonstrate their upgrades. Additionally, they could target previous customers through the direct market approach by sending out emails with a minute or two video attachment to highlight one or two new features. Doing so, maybe enough enticement to reestablish a previous customer. Playful Animation could do some public relations for a reduced rate or free of charge as a sponsor for an event targeting a large spectator turnout. Potentially, they could create an advertising commercial for the event that the local television stations would air and they could gain sales by the television network. They could obligate a small portion of their advertising budget for an advertisement in a magazine, specifically one targeting movie and video producers. In order to saturate the movie market, Peasroncustom.com (2014) Playful Animation …show more content…
Census Bureau and they report by 2060 the senior population will reach 98.2 million (Older Americans Month: May 2015, 2015). While today, seniors make up about 14 percent of the total population, some manufactures are using this groups health issues as a marketing tactic. Some of this is through scared tactics, especially when they target parts of the body that can be related to many health conditions and even lead to cancer. To reach the majority of seniors, Digestive Foods is able to utilize four of the five promotion mixes. First, by advertising on the television and especially around the national and local news broadcasts. Secondly, they can promote their fiber product by Kolah (2013) advertising in magazines that target senior healthy living and creating advertisements to use on the radio, and in newspapers. Another way to promote their product is through public relations during health fairs within the local communities. Using some of their sale team personnel, they could provide information and sampling at pharmacies. Lastly, by offering discount pricing or buy one get one free promotions allows Digestive Foods to saturate the Senior Citizen market. Maximizing all of these promotional opportunities will create a push/pull strategy along with reaching their advertising objectives of informing, persuading, and definitely reminding seniors that this product